The leadership team at Druitt & Shead identified the need for new business in their property sales and management divisions. In response, Google Ads and sponsored social media campaigns were launched. The next step was succinct landing page design, this was carried out by TechTiger with the aim of converting the visitors attracted by the in-house Google Ads and social media campaign.
In collaboration with Druitt & Shead, TechTiger has launched the following two conversion oriented websites:
Landing page design project objectives included:
- Create a thematic coastal look and feel for both of the landing page design
- Adhere to the existing First National Real Estate | Druitt & Shead corporate identity
- Portray professionalism, while being helpful, friendly, honest, relaxed and user friendly
- Aim the site at Perth home owners, mainly in the western suburbs and City of Stirling
- Without alienating Alkimos through to Ellenbrook and south to Como
- Communicate a stronger “who we are” message focusing on quality service and results
- Assist with converting website visits into appraisals, listings and property management leads
- Include persuasive content such as:
- Service history
- Service results / client success stories
- Facts including “REIWA’s top agent”
- Figures including vacancy rate
- Embedded video
- A simple and effective landing page layout that promotes ease-of-use
- Call-to-action statements that encourage engagement via phone or contact form
About this landing page design project
It is crucial for landing page design to be customised and professional. This is an essential component of a successful landing page design. The quality of the landing page design can determine whether the website delivers results, properly represents the Druitt & Shead business, and enhances visitor conversions.
As you can see, the website design will is visually appealing, sophisticated and constructed for conversion. The final design was a result of an intensive collaborative process.
Furthermore, the client has been trained on how to use WordPress and WPBakery Visual Composer. This empowers the client to make their own changes to their website, instead of calling upon TechTiger for ongoing maintenance. TechTiger can focus on improving SEO, SEM and Social Media marketing campaigns.
About the client
Druitt & Shead have been delivering professional real estate services since 1972 and have been in their current location on Scarborough Beach Road in Doubleview since 1983.
The current leadership team of Roger Shead, Rob Druitt and Kate Saunders drive the company forward with a dedication to continued improvement. The experience and diverse skills amassed by the business over many decades ensures Druitt & Shead are at the forefront of the real estate market. Knowledge of legislation, a willingness to innovate, industry leading skills and a hands on approach results in the best possible outcomes for clients and the business alike.
Druitt & Shead can assist you with:
Contact TechTiger for landing page design
If you’re attracting a heap of clicks via Google Ads and Social Media advertising, you need to make sure your landing page converts visitors into hot business leads. Contact us today for landing page web design.